We Are Connected Real World Data

Access in Minutes. Instant Intelligence

Purple Lab releases “Efficiency Report” on the HealthNexus Reports Platform

Evidence Derived Instant Intelligence

PurpleLab structurally and semantically harmonizes raw claims data by leveraging our proprietary HealthNexus Medical Terminology (MDM) platform deriving real-world evidence driven insights in minutes. Access Connected Real-World-Data and generate dynamic insights using our HealthNexus Reports Platform which enables customizable solutions across millions of concept group relationships and discovery of connections between payer, patient, and provider dimensions.

Market Segments – Who works with us?

Lifesciences
 

Leveraging PurpleLab’s data driven technologies, Lifescience partners can make drug discovery and development more innovative, time-effective, and cost-effective.

  • Drive brand awareness through targeted Physicians and Direct to Consumer custom segmentation or leverage one of our 650+ our pre-built audiences.

  • Identify the physicians and sites with diagnosed patient populations for optimal feasibility assessment driving successful clinical programs.

  • Understand prescriptive behavior by reversal, reject and dispense.

  • Manage in-house healthcare vocabularies with HealthNexus (MDM) or augment current data warehouse (MDM) efforts.

Payers &
Providers

PurpleLab enables real healthcare transformation by helping Payers and Providers develop strategic and systematic plans for improving processes aimed at delivering higher-quality care at a lower cost.

  • Assess current and potential provider Identity Management with HealthNexus Reports – understand experience, contact details, referrals, and industry influence activity.

  • Master geographic coverage and management of Network Adequacy with HealthNexus Reports – ensuring patient populations have the appropriate concentration of PCP and HCP Specialties.

  • Optimize networks with HealthNexus Efficiency and Effectiveness Reports to assess the quality and cost of care for specific provider types.

Services &
Technology

PurpleLab supports the integration of artificial intelligence (AI) and machine learning (ML) approaches currently helping to transform healthcare.

  • Manage your ever-changing Healthcare Vocabularies with HealthNexus (MDM) Platform or APIs. Generate on-demand evidence-based dynamic insights across disparate data sets in real-time.

  • Augment internal proprietary data and analytics capabilities with HealthNexus Stream APIs.  Integrate ​​built-in ​claims ​scoring, forecasting, ranking, and segmentation APIs. Assess an array of comparative metrics for patients, providers, and payers.

Media &
Advertising

PurpleLab is a leading provider of Physician (HCP) and targeted Direct to Consumer (DTC) patient audiences for the programmatic advertising industry, enabling highly accurate targeted campaign execution.

  • Identify the right Physicians to target with on-demand clinical indicator reports or request custom segmentation.

  • Action our Direct to Consumer custom audiences or action one of our 650+ Pre-built segments.

  • Prescriptive landscape and campaign effectiveness assessing new to Rx, new to Brand, total Rx and switch behavior.

  • Understand prescriptive behavior by reversal, reject and dispense.

HealthNexus Connected RWD™ Platform

Structural Transformation
of Raw Claims

Generalization through structural transformation of raw claims and clinical transactions.

• Ingestion of Unstructured Real-World Data into PurpleLab’s Data Warehouse of Structured Real-World Data.

• Populate Dynamically Updated Medical and Pharmacy Facts & Dimensions Tables for efficiency of querying.

Recognize Critical Events
and Relationships

Leverage HealthNexus: MDM Medical Terminologies that codes for claims, clinical events and relationships.

• Enable Semantic Harmonization with a Content layer of validated curated concept groups.

Enable Dynamic Insights
and Evidence

Provide access to the intersection of intelligence across Payer, Patient and Provider ecosystems.

• Dynamic Dimensioning of Payer, Patient and Providers

• Enable on-the-mark targeting and outreach

Comprehensive

Access a Vast Repository of Claims & Clinical, Standard & Non-Standard Data Assets.

  • 29B Total Claims – 300M Patient Lives – 1.8M HCP’s – 98% of Payers.

  • 30M+ Coding Concepts – 700+ Vocabularies – 100K+ Concept Groups – 26M+ Concept Relationships across 100+ Domains.

Customization

Multi-tenant, cloud-based platform enables full customization of data assets and reports.

  • Custom modeling of all HealthNexus Reports with version control.
  • Custom modeling of  all HealthNexus Concept Groups, Relationships, Crosswalks and Vocabularies with version control.

Time to Result

No programming experience needed to run highly complex and custom reports in minutes.

  • Reports are quickly built with a 4 to 5 step process in minutes.
  • Ability Iterate On-Demand with Version Control.

Comprehensive

Access a Vast Repository of Claims & Clinical, Standard & Non-Standard Data Assets.

  • 29B Total Claims – 300M Patient Lives – 1.8M HCP’s – 98% of Payers.

  • 30M+ Coding Concepts – 700+ Vocabularies – 100K+ Concept Groups – 26M+ Concept Relationships across 100+ Domains.

Customization

Multi-tenant, cloud-based platform enables full customization of data assets and reports.

  • Custom modeling of all HealthNexus Reports with version control.
  • Custom modeling of  all HealthNexus Concept Groups, Relationships, Crosswalks and Vocabularies with version control.

Time to Result

No programming experience needed to run highly complex and custom reports in minutes.

  • Reports are quickly built with a 4 to 5 step process in minutes.
  • Ability Iterate On-Demand with Version Control.

HealthNexus™
Reports Platform

Generate on-demand custom Real World Evidence (RWE) reports in minutes. Leveraging PurpleLab’s connected claims repository, users can construct complex and highly customized queries to produce evidence-driven insights and analytics.

HealthNexus™
Audiences

Action PurpleLab’s privacy complaint modeled audiences for DTC segments and HCP engagement. Our AI/ML proprietary segmentation models empower programmatic advertising campaigns for optimal recruitment, outreach engagement, and call to action.

HealthNexus™
Vocabulary

Access PurpleLab’s proprietary in-house medical terminology platform with continuously updated vocabularies, concepts, and semantically aligned concept groups. Deploy HealthNexus in-house over disparate data generating connected insights and facilitating on-demand analytics.

HealthNexus™
API Reports Streams

API Integration to augment internal proprietary data sets and analytics capabilities with PurpleLab’s built-in claims scoring, forecasting, ranking, and segmentation APIs. Assess an array of comparative metrics for patients, providers, and payers.

HealthNexus™
Reports Platform

Generate on-demand custom Real World Evidence (RWE) reports in minutes. Leveraging PurpleLab’s connected claims repository, users can construct complex and highly customized queries to produce evidence-driven insights and analytics. 

HealthNexus™
Audiences

Action PurpleLab’s privacy complaint modeled audiences for DTC segments and HCP engagement. Our AI/ML proprietary segmentation models empower programmatic advertising campaigns for optimal recruitment, outreach engagement, and call to action.

HealthNexus™
Vocabulary

Access PurpleLab’s proprietary in-house medical terminology platform with continuously updated vocabularies, concepts, and semantically aligned concept groups. Deploy HealthNexus in-house over disparate data generating connected insights and facilitating on-demand analytics.

HealthNexus™
API Reports Streams

API Integration to augment internal proprietary data sets and analytics capabilities with PurpleLab’s built-in claims scoring, forecasting, ranking, and segmentation APIs. Assess an array of comparative metrics for patients, providers, and payers.